http://www.worldcomicbooks.com/dell-comic-book/
Dell Comic Book
Stuck on Stupid
When the gloriously badass Lt. General Russel Honore rolled into New Orleans to oversee military operations a couple of weeks ago, he was asked why the response took so long. “This is a disaster,” he said. “This isn’t something somebody can control. We ain’t stuck on stupid.”
Well, there are few Russel Honores in the advertising industry. If we think we have absolute control over public perception anymore, we’re stuck on stupid.
Watching TV the last few weeks reminded me that any PR or advertising initiative, when it simply doesn’t match reality, can indeed look stupid.
Nowhere was the vacuum so clear than in the news coverage of the damage caused by Hurricane Katrina. The Bush administration choreographs the President’s every piss for maximum image appeal. So the contrast between deteriorating conditions in New Orleans and the official attitude of government officials turned into a lesson we advertising people can heed.
As the situation got obviously worse, people got mad. And often, raw emotion took precedence over objective news reporting. Anchors like Anderson Cooper and Shepard Smith rediscovered their testicles amidst the Gulf Coast debris. Elected officials and TV pundits had a hard time putting on a happy face when the y were confronted with reality live on the air. Even President Bush needed a DVD compilation of news reports 4 days after the storm hit so he could actually see what was happening.
It’s once again a reminder that advertising and marketing people need to get out of our collective bubble. Our ability to size up a situation from a somewhat neutral position the only advantage we have if we want any influence over shaping the images of our clients.
More and more, we’re living in a transparent age. Just because an ad says something, a marketing VP says something, or a PR campaign says something, doesn’t make it true. Some recent examples bear this out:
Dell’s advertised its “award-winning service and support” for years but when a prominent blogger got the runaround from Dell’s customer service reps, he told the world of his troubles and found many folks who’ve had similar experiences. In the spring, while Wal-Mart opened its corporate headquarters to the press in a charm offensive, in Arizona they authorized an ad comparing a new store’s opponents to Nazi book burners. And Kaiser Permanente has enlisted Bob Dylan in an image-burnishing ad campaign to insist “The Times They Are A-Changin’” while consumer-generated websites tell horror stories of their experience as Kaiser HMO patients.
A glossy ad or a shiny happy PR campaign can’t completely wash away those contrasting realities. I’ve often heard creative directors say they like ads that reflect little “human truths.” But here’s the problem: There is very little truth anymore.
Everyone has their own version of the truth, and when it comes to brands, consumers will decide what the truth is. Maybe they’ll experience something firsthand. Maybe they’ll learn it in school. Maybe they’ll find it on the Internet. Or maybe, just maybe, they’ll get the truth from ad or a news report spun from a PR campaign.
And marketing and advertising can still make an impact. With thought-provoking work that bears some relevance to the real world or provides comic relief that lets people escape the harshness of the real world. And by losing the clichéd thinking and marketing buzzwords. Stopping clients from insisting they offer “great service” when they don’t. Or pushing the notion that a client’s product or service is a “solution” when there really is no real problem to solve, only something that needs selling.
We have a messy media landscape right now. With plenty of challenges and opportunities for smart marketing and advertising. There’s plenty of cleanup work to be done and I think we’ll be able to see the results. That is, as long as we can see for ourselves the reality that’s on the ground—and we’re not stuck on stupid.
About the Author
Branding. Religion. Censorship. Office politics. Global politics. Sexual politics. And getting drunk during a job interview.
Since 2002, Danny G. (a.k.a. Dan Goldgeier) has been writing the most provocative advertising columns ever published. They’re all witty, thoughtful and probing, and a must read for those who want a perspective rarely seen in traditional industry publications.
An Atlanta-based copywriter and ad school graduate, Dan has worked at shops big and small. He reads incessantly about advertising, and is a whiz at rock & roll trivia. Learn more about him by visiting his copywriting website or AdColumnist.com, the View From The Cheap Seats Archive website. You may also find articles by Danny G at TalentZoo.com.
from where can i download all the tom and jerry comics of dell comics?
can anyone please provide me the links to the entire tom and jerry comic(not cartoon) book collection by dell comics?any torrent will also do.if anyone has the entire collection in e comic format,can u please upload it to esnips,4shared or as a torrent?please inform me……
try this
http://rapidlibrary.com/index.php?q=tom+and+jerry+comics+of+dell+comics&filetype=0
-
Dell’Otto tonal pencil Spider-Man Inked
|
|
Nancy (Hardcover) $17.3 A volume of kid-friendly strips culled from the archives of the popular series follows the antics of the frizzy-headed and precocious Nancy and her best friend, Sluggo, through an assortment of money-making schemes, botched errands for Aunt Fritzi, and… |
|
|
Melvin Monster (Hardcover) $14.78 This is the first of three volumes from Drawn and Quarterly collecting and rereleasing John Stanley`s MELVIN MONSTER work. Stanley is perhaps best known for his work on the classic Little Lulu strip. MELVIN MONSTER, however, is a wonderful nine-issue s… |
|
|
Thirteen Going on Eighteen (Hardcover) $28.81 In the early to mid-1960s, John Stanley turned his attentions to drawing and writing his own series, specifically Melvin Monster, Around the Block with Dunc and Loo, Kookie, and the most interesting of these titles, Thirteen Going on Eighteen, rather t… |
|
|
Little Lulu 12 $9.45 Dark Horse continues to bring you one of the greatest humor comics of all time in affordable paperbacks with the twelfth volume of Little Lulu. Containing every story and strip from Dell Comics` Marge`s Little Lulu #48-52, first published between June… |
|
|
JLA Vol. 1: New World Order (Paperback) $7.59 /Grant Morrison /Howard Porter and John Dell Superman, Batman, Wonder Woman, the Flash, Green Lantern Aquaman, and the Martian Manhunter–the world’s greatest heroes, together again! This new story by some of comics’ hottest talents finds the publ… |
|
|
100 Best Opera Classics $12.06 … |
|
|
The Very Best of Victoria de los Angeles $9.92 … |
|
|
Most Relaxing Opera Album in the World Ever $7.00 … |
|
|
JLA, Vol. 3 $14.99 Grant Morrison’s incredible run on JLA continues in this new hardcover.First, the JLA’s very first foe, Starro the Conqueror, returns in a new guise as the Star Conquerer! The JLA is powerless to awaken a slumbering world trapped in the endless nightmares caused by the menace formerly known as Starro. But help arrives in the form of an unexpected ally: Daniel, The Lord of Dreams, from the pages of… |
|
|
Stand-Up Comedy: The Book $9.00 All the world loves a clown and whether you want to clown around at parties or make a living as a standup comic, comedian Judy Carter can show you how to ‘do’ comedy…. |
|
|
JLA, Vol. 2 (Deluxe Edition) $17.00 Comics legend Grant Morrison (ALL STAR SUPERMAN, FINAL CRISIS) delivers his unique take on the adventures of the World’s Greatest Super-Heroes in this second oversized hardcover volume in the series starring Superman, Batman, Wonder Woman, Aquaman, the Flash, Green Lantern and Martian Manhunter.This volume features a cosmic adventure on a grand scale as the Justice League faces off against Lex Lut… |